THE HEART OF MALTA / AZURE WINDOW MEMORIAL MUSEUM It-Tieqa Żerqa, more popularly known as the Azure Window, was an icon of the Maltese islands. Following a storm in March of 2017, the arch collapsed into the sea, and there was no way to restore it.
However, we have a plan to give this symbol a new life:
The Heart Of Malta is a polygonal architectural form with mirrored steel faces, which will blend into the landscape, and have the same size and proportions as the original limestone arch. Within this form we have designed over 5,000 square meters of exhibition space laid out over five spiral floors, with a dynamic laser show in which each spiral step represents one thousand years of Maltese history. For the project, we propose to make use of the latest techniques and materials available in architecture and shipbuilding to reflect the environment of Dwejra, which will enable us to bring the project to reality while preserving the existing natural coastal landscape. The design was officially submitted to the Maltese authorities at the beginning of 2019.
"It will be a perfect monument and symbol of the fusion of modernity and nature, of time and history, and a testament to the tenacity of the human spirit."- Svetozar Andreev
Idea, Architecture and Interior Design: architect Svetozar Andreev.
Сopyright © Svetozar Andreev, 2018-2020. All rights reserved.
Assistant: interior decorator Elena Britanishskaya.
"The project objective is to compensate for the loss of the famous Azure Window, and to create a centre of attraction in Dwejra (San Lowrenz, Gozo),
a new asset to draw tourists, this time to a new architectural and cultural landmark. We are confident that this project represents an outstanding investment for the future of Malta and Gozo."- Svetozar Andreev
"It has to be said that from the very start it was clear to me that the project has the potential to become not only an architectural and cultural landmark for Malta and Gozo, but also an outstanding location for the fashion and film industries. I would like to emphasise this aspect for both film-makers and the government
of Malta, a country with close and long-established links to the international film industry. I am confident that, as a cultural centre, the Heart of Malta will bring in additional revenue to the country, and will reimburse the investment made in its construction through regular international cultural events, concerts, fashion shows and television broadcasts, as well as through its appeal as a location for making advertisements, music videos and films."- Svetozar Andreev
Svetozar Andreev, Architect and Interior Designer,
CEO in Hotei-Russia / The Svetozar Andreev Architectural Studio,
Author of The Heart Of Malta Project.
CONTEMPORARY SOCIETY NEEDS NEW SYMBOLS Times have changed, and we no longer build, as we did during the Middle Ages and the Renaissance, cathedrals which symbolised our spiritual victory over death, chaos and destruction, and which embodied the extent of what humankind could achieve at that time.
Constructed to the very limit of what could be achieved with the technology and materials available at the time, they reflected the image and impression of the world of contemporary society that was oft repeated in frescoes, stained-glass windows, sculpture and music. They were centres in which was reflected the understanding of the past and the relationship towards the present of the people who built them.
Since that time, our perception of the world around us has altered radically, our horizons have broadened, and today we possess limitless opportunities thanks to the materials, technologies and means of expression that we now command. However, the greater the possibilities, the more frequently we show a complete helplessness when faced with the task of synthesising our knowledge and world view into a unified whole which extends beyond the bounds of the utilitarian, and it often seems that the people who built those cathedrals were a great deal bolder then than we are now.
Nevertheless, we cannot refute the fact that modern society needs new symbols which reflect the same issues which confronted the people who built beautiful cities many centuries ago, moreover we understand that we cannot live on monuments to the past alone, and we are now confronted with the necessity to create new projects which reflect the epoch in which we are living. These thoughts form the principal motive which led us to create the Heart of Malta complex, a monument which bears within its form a reminder of the merciless power and unpredictability of nature, and is intended to become what the cathedrals of the past became – the quintessence of our contemporary culture as it desperately strives to break the bounds of what it possible.
We see this project as an open window into the future, and a proud response to the vicissitudes of our own history and destiny.
I would like to remind those who separate the terms “natural” and “human” when discussing integration of structures into a natural context, that a human
being’s consciousness is also a part of nature, and also lives according to her immutable laws, and that such a separation looks at the very least presumptive.
We are, after all, also a part of nature, just one which possesses self-awareness and the ability to interpret that which occurs around us.In spite of the superficial impression of being in conflict with the environment, what we have in this project is an example of the ultimate conceptual and architectural integration of a structure into its physical context, meaning that here we can speak of a successful solution which goes beyond the bounds of the concept of urbanisation. The image of an Azure Window built from steel, one which reflects the sky, the land, and the sea – this is a very powerful image.
Therefore we are confident that we have been able to fully and faithfully reflect in our project the interaction of humanity and nature, the theme of downfall and prevailing, as a fundamental leitmotif for contemporary culture, having created an architectural design with its own drama and story, and whose familiar silhouette, in the edges of which reality itself dissolves, will intrigue and fascinate many people all over the world, and will reflect in the best possible way the spirit of Malta’s past.
VIDEO - PRESENTATIONS:
“This presentation sets out to showcase class-leading companies with proven worldwide track records wich are either ready,
or considering the opportunity to take part in THE HEART OF MALTA exhibition complex project. These companies
are united not only by the impeccable quality of their work, but also by their overall philosophy and design aesthetic.
I am convinced that together they will produce an outstanding end-product that will enable us to fully realise
the fundamental concept of the project – to create a new architectural and cultural landmark for Malta and Gozo.”
Svetozar Andreev, CEO in Hotei-Russia Studio, architect, author of the Heart Of Malta Project
THE MEDIA COVERAGE:
MALTESE PRESS, CNN, THE TELEGRAPH, THE DAILY MAIL, GEO, LE FIGARO,
ELLE, CONDE NAST, RT, NATIONAL GEOGRAPHIC, LA STAMPA, BILD, ESQUIRE,
THE NZ HERALD, LA VANGUARDIA, CORRIERE DELLA SERA...
THE MEDIA SET IS CONSTANTLY UPDATED
Opinions expressed in articles within this media set are those of their owners and may not reflect
the opinion of the Svetozar Andreev Studio / Hotei-Russia
PLEASE WAIT, WHILE GALLERY IS LOADING!
Flos S.p.A. Commercial Director Architectural & Outdoor Collections.
"We beleive the Heart Of Malta Project could be an ambitious and interesting challenge where to join the your great ideas and inspirations with Flos philosophy into something very unique"
PhD, Doctor of Chemistry.
The Chairman of the Israeli Society of Chemical Engineers and Chemists.
"This project will be the pride of the country of Malta, its attraction, the only in the world, and will mesmerize not only Maltese, but also tourists from other countries. And I will definitely be among them."
General Commercial Director.
"From Vondom, we would like to emphasize that the fact of being able to participate in this unique project of such magnitude and dimension, offering the possibility of creating a space with no precedent and difficult to replicate, is a privilege and at the same timea challenge, which makes those who participate in such an event proud, as creators of dreams"
THE HEART OF MALTA PROJECT: A NEW DRIVER OF ECONOMIC GROWTH.
Written By Architect Svetozar Andreev, September 1, 2020
A few months ago, we recorded a video interview devoted to our project, The Heart Of Malta (The Azure Window Memorial Centre).
To date, this interview has garnered over 110,000 views on Facebook among inhabitants of the Maltese islands.
It has been encouraging for us to note the positive reception with which our vision, as presented in the interview, has been greeted,both in terms of reactions and comments to the interview itself, and in the personal letters which we regularly receive from the inhabitantsof Malta. Many Maltese people see in this project a symbol of change, and of overcoming the current cultural and economic stagnation inflicted by the ongoing global crisis.
Unquestionably, any crisis is a window onto unique opportunities and now, as never before, is the ideal time for a re-thinking of attitudes,a search for new objectives and the implementation of new ideas. Today, many people have become aware of the powerful and singular significance of modern cultural centres on regional economic growth and as symbols and landmarks of contemporary society, and perceive our project as a unique opportunity to achieve just such changes.